Avetta
Avetta, a SaaS supply chain risk management software, connects the world’s leading organizations with over 65,000 qualified suppliers, contractors, and vendors in over 100 countries. Generated over $60 million revenue in 2017 and roughly $70 million revenue in 2018.
The Story
With continued growth at Avetta, it quickly become apparent that the scalability and stability of Avetta Organizer (an 11-year old product) needed to be addressed by modernization into a new technology stack and improved cloud-based servers.
With the decision to rebuild the product, we also wanted to treat it as an opportunity to revisit the entire customer journey and experience. Thus we partnered with an external design firm for customer research and creating the customer journey before we hired an internal UX team to create the different user personas and experiences needed to meet our customers’ needs.
Rewriting the Rules
Insights into the research and testing on what Avetta’s customers actually wanted. Plus goals from the business stakeholders.
Creating a new digital language
Check out our case study on Neptune, Avetta’s new design system. View Case Study