datacenterHawk
datacenterHawk helps IT professionals, consultants, data center operators and investors find data center and cloud solutions. Their SaaS platform makes the complex process of searching and analyzing colocation and cloud service providers simple and faster than ever with cutting-edge tools to compare potential data center solutions using real-time capacity information, financial data, and market research; then present the findings in a sharp, easy to understand report.
The Story
After launching the new user experience for datacenterHawk’s SaaS product toolset, it was time to revisit the brand strategy of the consumer facing website. The number one goal was to express how valuable the products are and the benefits it can bring to their subscribers. Then make the ask to try out the product or schedule a demo.
From a visual standpoint, I want to create a level of consistency between the consumer facing website and the app. Establishing some patterns early allowed the users to feel more comfortable with the platform.
